Timaya Reveals Why He Rejected MTN Endorsement Contract This Year

Nigeria’s renowned music star, Timaya is one of the showbiz stars whose endorsement contracts were not renewed this year by telecommunications company, MTN.

In a recent interview with Punch, Timaya has revealed why he rejected the new deal, saying it wasn’t right for him.

“I have always wanted to become an ambassador to a telecommunications company and I was approached by both Globacom and MTN. I chose MTN. I am a businessman and I feel I should have a better deal this year. If the deal is not good enough for me, then it is not right because I worked very hard to get to the stage I am”

He further said…

“It could be right for other people but I think I should do better this year. There are some artistes that are brand ambassadors and they do not have any hit song. They are just there based on pity. Every year, I release a hit song and I feel if we are to renew a contract, we have to revisit the terms and conditions. Not that we would do the same thing as the last time or do it out of pity. Being a brand ambassador makes you limited in some certain areas and I expect to be paid for such limitations. I want more. They are good people and we did not have any misunderstanding. It was purely a business decision.”

It will be recalled that while MTN renewed deals for the likes of Chidinma Ekile, Tiwa Savage, Don Jazzy, Iyanya, Kcee and others, a number of artistes like Timaya, D’Prince etc didn’t make the cut.

*Interview excerpts culled from Punch*

Well the Money N20m or so made a big difference in the lives of some of those who were signed…something they will not get if they released any song.
That said,one mans meat is another’s poison.

An internet genius, pro-blogger and a student of one of the most prestigious institution in Nigeria. You wanna know more, you can meet me in person

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