Kanye and Balmain back at it again.
Kanye Westand Kim KardashianWest took center stage last year as part of Balmain’s Spring 2015 campaign and now the French fashion house has brought back Mr. West for their brand new Fall campaign.
Early images from the upcoming Fall campaign have been posted to the Balmain instagram account in which Kanye, wearing his fit from the 2016 Met Gala, stars alongside Joan Smalls. A collection of eery videos also hint at what’s in store, you can check those out below.
Balmain’s creative director, Olivier Rousteing, who recently teamed up with Nike for a sneaker and apparel collab, noted that the Fall campaign’s inspiration is “Music Meets Fashion” so it’s a no-brainer that Kanye is at the forefront of the movement.
Music, modelling, a brand new Yeezy line in the works with Adidas, Kanye is doing it all right now.
MUSIC MEETS FASHION #shotbyklein #kanyewest @stevenkleinstudio @pascaldangin #balmainarmy
A photo posted by OLIVIER R. (@olivier_rousteing) onJul 25, 2016 at 6:33am PDT
ARE U READY ? BALMAIN ARMY IS BACK #shotbyklein @stevenkleinstudio @pascaldangin @balmain
A video posted by OLIVIER R. (@olivier_rousteing) onJul 24, 2016 at 3:48am PDT
BE READY #BALMAINARMY #BALMAINFW16
A video posted by BALMAIN (@balmain) onJul 25, 2016 at 6:09am PDT
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